Hi, I am Johannes.

I am a data analyst and researcher based in Dublin, Ireland. Professionally, I have had the privilege to work in analytical and data-oriented roles for some of the most admired companies around the globe. Currently, I work in ads analytics at Facebook. Prior to Facebook, I oversaw web analytics at HubSpot and was a member of Google’s Webspam team for four years.

On this website, I run a personal blog that I use as outlet for my own curiosity and learning. I aspire to publish interesting posts on various topics from business to investing to society – always with an analytical and numerical lens or a corresponding approach to make sense of the world. I call the blog “analytics blog” as every post is centered around the idea of using data to enhance understanding and enable better decision making. My goal is to disseminate knowledge as part of which I like to grow a global readership and to connect with like-minded people during this shared learning journey.

I am not following the usual blogging playbook of finding a topical niche for your blog in order to be able to monetize the blog. I am interested broadly in the world and would see it as constraint to only write about one topic, so I like to establish my own stylistic niche, meaning independent of topical focus, I aspire for every blog post to:

  • contain a strong analytical approach in the form of used data, data visualization and specific examples,
  • be long form content, several thousand words long, with an attention to detail and an unusual level of topical depth for online contents, and
  • omit in-post monetization in the form of ads in order to provide a clean reading experience.

Finally, I want to thank you for stopping by on my website. If you wish, you can write me here or connect with me on social media:

In the carousel below are some contributions (most with links behind the images) that I have made over the years: