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I offer in-depth insights on what data analytics can do for business. My posts are written with a strategic perspective for business owners as to whether an initiative can be right for a business, as well as with technical and executional details for data analysts as to how to approach it. I have been in analytical roles since 2012, both at Google and currently at HubSpot. I only write about what I have done or experienced myself. Presently, my publication focus is on analytics for digital marketing.

About Johannes

Johannes Mehlem is a business thinker and data analyst based in Dublin, Ireland. Currently, he oversees web analytics at HubSpot, a Boston based marketing & sales software company. Prior to joining Hubspot, he was a member of Google’s Webspam team for four years. He has appeared in English- and German-speaking publications such as Search Engine Land,, Website Boosting and CHIP and has talked at industry events. A native of Germany, he pursued degrees in Media Management (B.A.), E-Business & Innovation (M.Sc) and currently Data Analytics (M.Sc).

[Also, he enjoys writing occasionally in the third person about himself for his Bios :)]

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Get in touch

I am looking forward to hearing from you and I am open for the following:

Thought exchanges: I am always available to simply exchange thoughts on business, analytics and more.

Speaking engagements: I enjoy traveling, learning from others and providing value to like-minded people.

Guest lectures: I love the atmosphere at universities and I am always happy to speak to students as schedule allows.

Writing contributions: I am open to contributions in any format, if there is a good fit with the audience.

Career opportunities: I am happy in my current role, but I am always interested in appealing career opportunities.

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